Everyone wants a piece of the retail media frenzy these days and seems like amazon wants it too.
The largest ecommerce player who has successfully championed the endemic & non endemic advertising on it’s own platforms, is now offering it retail media tech to other ecommerce players across the web. This is because – amazon’s own demand & media is getting saturated. Maybe this could be a boon for ecommerce players as amazon comes with decades of retail media experience.